element.prop(properties)

Set properties, possibly nested, on the element model. This is an equivalent of the attr() method but this time for custom data properties.

element.prop('name/first', 'John')
element.prop('name/first')  // 'John'
element.prop({ name: { first: 'John' } })
// Nested arrays are supported too:
element.prop('mylist/0/data/0/value', 50)
element.prop({ mylist: [ { data: [ { value: 50 } ] } ] })